Not For Everyone

I’m not creating something for everyone. I’m more-so just creating something for the people like me.

When I try to please everyone, I please nobody, including myself.

“So great leaders don't try to please everyone. Great leaders don't water down their message in order to make the tribe a bit bigger. Instead, they realize that a motivated, connected tribe in the midst of a movement is far more powerful than a larger group could ever be.”

- Seth Godin, from his book, ‘Tribes’

Jake Williams