The CounterCulture

They are the ones who appreciate the outdoors and the natural beauty of the world. They are the ones who have taken back control of their screen use, and chosen to live without fear. The counter culture of today are the ones who value their attention.

They are the ones who ditched the fear of missing out, and instead decided to intentionally take risks. They are the ones doing tough, diligent work. They are the patient and the persistent.

They are the ones who resisted the solely selfish marketing styles, and have decided to, instead, create for others. They are the ones who have decided to forget insta-famous, and instead create directly for themselves first, then their friends, family, and local community. They create and live from the inside out, rather than outside in.

They are focused. They are driven. They are the ones we need to begin challenging us to live healthier, more focused lives. They are the quiet and consistent. They are the diligent and the faithful. They are the counterculture.

Jake Williams